Jacqueline Chow · GEM
Turn your socials into a recruitment machine
Become the go-to leader for bankers who want to switch, built from your own sauce.
10 minutes
Amplified Marketing
Your goal
Social media that brings you recruits on autopilot
You post
Advisers and bankers see you
They reach out
Coffee chat with you
They join GEM
The aim: be the thought leader bankers think of first when they want to switch. Recruits arrive warm and already trust you.
The one thing that matters most
How to get results
Quality
From your second brain: real stories, your sauce.
×
Volume
We do it for you: 1 post a day, videos and carousels.
×
Focus
One exact niche you want to recruit. Bankers, for example.
=
Recruits
A steady flow, month after month.
It multiplies. If one is zero, the result is zero. Everything today serves these three.
Where we are
What worked, and what held us back
Worked
A recruit in month one
Our recruitment ad proved advisers will answer when they see you.
Held us back
Compliance loops
- Every ad = a full review pack
- Script approved before filming
- Weeks of back and forth, ads paused
So we need a steady flow that doesn’t depend on one ad, and doesn’t eat your time.
Your feed today · @jacqchowyj
Why the old content didn’t land
Beautifully shot. 626 to 1,173 views a reel.
01 No focus
General life questions. Few posts talk straight to an adviser or banker thinking of switching.
02 Too scripted
Putting on a face. What people want is realness and authenticity.
People follow people, not posters.
Over to you
How do you think we can use your personal brand to get more recruits?
Who’s doing it well · @careyang
How do advisers actually use personal branding to recruit?
Carey Ang · Group Director, 20 years · top reels 10K to 19K views
She coaches on camera
Every reel teaches advisers something: MDRT, objections.
Filmed where it happens
Trainings, stage talks, team dinners. No separate shoot.
The hook names their pain
A big yellow title in the first second.
She gets vulnerable: not just an image
Raw moments, like a selfie in her car after an awards night.
Never “join my team”. Just what her team feels like.
What makes it work
Two rules
1. Centred on you and your sauce: the mix only you have
STEP 1
Cabin crew
STEP 2
Bank RM: what I saw there
STEP 3
10 years advising
STEP 4
Becoming ED: the real struggles
NOW
Leading GEM, Masters done
Thought leadership can’t be faked. It only comes from your sauce: nobody else has this path.
2. More vulnerability
Show the doubts, the switch, the trade-offs. Real moments make people feel they know you.
The pillars · Gabe Chia, Viral College
Three pillars of a powerful brand
Growth
Authority
Authenticity
ALL 3
Growth = reach
Broad, shareable posts that bring new eyes.
Authenticity = fans
Stories and real moments. Feels like a friend.
Authority = trust
Teach, share results, bold takes. Proof you know your craft.
Growth + Authority = sales
Authority + Authenticity = loyalty
Growth + Authenticity = engagement
All three = leverage
Your pillars · Gabe Chia + Shan Hanif
What Jacqueline posts about
AUTHENTICITY · DEPTH
You
- Cabin crew to Executive Director: the honest version
- A Sunday with my family, and why I guard it
- The year I almost quit
AUTHORITY · DEPTH
Advice to advisers
- What 4 years in a bank taught me about clients
- How I run a client review
- 3 things I wish I knew in year one
AUTHORITY · DEPTH
Inside GEM
- A new joiner’s first week, filmed
- Team training day, real moments
- How we prep for a big client meeting
GROWTH · REACH
Career and life
- Is a career switch at 35 too late?
- What flying taught me about people
- Why I went back to school
Shan’s rule: depth pillars make people trust you, reach pillars bring new people in. You need both.
The system
3 steps to Quality × Volume × Focus
1
QUALITY
Second brain
Endless ideas, built from your own life and work.
2
VOLUME
Video strategy
1 filming day a month = 30 pieces. One post a day.
3
CATCH
DM automation
Engages everyone who comes in. Nobody slips through.
Focus runs through all three: everything built to make you the go-to leader for bankers.
Step 1 · Second brain · Quality
A second brain for endless ideas
Your stories
Client lessons
Your opinions
Past videos
AI second brain
Scripts in your voice, in minutes
HOW TOP CREATORS EDIT
Coffee
Office
Family
Meeting
B-ROLL ON TOP
Main clip: you talking to camera
ONE MAIN CLIP
No need to invent new visuals each time. One bank of shots, reused every month.
Your sauce, published for you. That is how you become the go-to leader for bankers.
Step 2 · Video strategy · Volume
1 filming day = 30 pieces a month
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Day 1
Film everything
Days 1-30
1 post a day, done for you
What we film
- Your family and life moments
- Business talks: advice, GEM
- Fresh B-roll for the bank
- Cut into videos + carousels
Bonus: one batch = one compliance pack a month, not one per post.
Step 3 · Catch
DM automation that engages everyone
WHEN SOMEONE
Comments on a reel
Replies to a story
Follows you
jacqchowyj
Automated
Hi Sarah! Saw your comment on my client review reel. Are you in banking or advisory now?
Banking, 6 years. Been thinking about a change.
I made that same switch. Happy to share over coffee. Thursday work?
Ready: coffee chat booked
Curious: kept warm
Automation messages first, asks who they are, books the chat. AI can be plugged in later.
Next 30 days
From today to your first posts
WEEK 1
AI builds your second brain
AI indexes and sorts your videos, photos and stories into your second brain and B-roll bank.
WEEK 1
Brain dump call
60 minutes to fill the gaps: your stories, your views.
WEEK 2
Filming day #1
Scripts ready. One compliance batch.
WEEK 3-4
Go live
Daily posts start. DM automation switched on.
All we need from you: your existing footage, one call, one day a month.
The investment
Be the go-to leader for bankers
$20K
for 6 months
Second brain, filming, 30 pieces a month, DM automation. Done for you.
Be seen, and never let compliance hold us back
Build a proper personal brand this time
Be very focused in our efforts